2018 Japan Mobile App Engagement Report

A report on the Japanese mobile app market, the third-largest market by gross consumer spend on mobile apps. The report draws from Liftoff and Adjust data, sampling over nine billion impressions across over 100 million clicks and 1.45 million installs.


Star Wars: Jedi Challenges

Launch of Star Wars: Jedi Challenges, an augmented reality Star Wars product that allows users to battle Dark Side users in 1-on-1 combat with a lightsaber, play Star Wars holochess and command armies against the First Order or the Empire from your own living room.


Doing business and investing in China

PwC's flagship publication and thought leadership programme for global businesses operating in China. The guidebook compiles insights and perspectives through interviews with dozens of PwC’s leading China-based practitioners.

"... is to the would-be investor in China what the Lonely Planet is to the backpacker." - The Irish Times


Voleo site revamp

Complete content revamp website of voleo.io, an online group investment platform. Transformed website to better reach a B2B audience, including financial institutions such as banks, trust companies and credit unions.


Lenovo Yoga Book

Launch of the critically acclaimed and category redefining Lenovo Yoga Book, the world's thinnest 2-in-1 tablet, designed for unmatched productivity on-the-go.

"There's never been anything like the Yoga Book before." - The Verge


Digital marketing in China  series

Thought leadership series with Vineet Arora on digital marketing strategies in China for Havas Media. Various articles published in WARC, Campaign Asia and PR Week.

Sample article: Link